Winter Sale, Meri Meri

I was responsible for designing a multi-purpose creative to be used across Pinterest, paid ads, affiliate platforms, email marketing, and as a website header. The brief was to showcase a wide selection of products from different categories in a way that was visually impactful and on-brand.

To achieve this, I arranged the products by colour to create a striking rainbow layout—balancing visual satisfaction with a sense of playfulness. The design not only highlighted the variety of the product range but also aligned with the brand’s fun and celebratory tone. Following the success of the campaign, the brand adopted this rainbow categorisation as an ongoing merchandising strategy.