Black Friday Campaign Meri Meri

For this campaign, I designed a playful and colourful creative suite used across Pinterest, affiliate platforms, email marketing, and as a header image on the website.

To reflect Meri Meri’s joyful and imaginative spirit, I intentionally moved away from the typical Black Friday aesthetic, opting instead for something bright and uplifting. I took inspiration from one of our bestselling products—party bag filler tattoos—and repurposed their illustrations to create eye-catching, on-brand visuals.

By recontextualising these familiar graphics, I was able to maintain brand consistency while delivering a fresh, engaging look for the campaign.