Meri Meri - Halloween Campaign Assets

For Meri Meri’s Halloween campaign, I created a series of digital ads and affiliate assets designed to bring the brand’s products to life with a sense of enchantment and eerie charm.

Drawing inspiration from classic stop-motion animation, I introduced subtle movement and tactile elements—like creeping insects and shadowy details—to evoke a playful yet unsettling atmosphere. The goal was to balance whimsy with just the right amount of spook, capturing the magic of Halloween through the lens of Meri Meri’s joyful and imaginative aesthetic.

The final creative suite was cohesive across platforms and helped position the collection as both captivating and seasonally on point.